In fostering a passion for growth, Brydens has been actively building mutually beneficial partnerships with our Hardware & Housewares customer base for over 50 years. We operate in a very complex market typified by a network structure of distributors and parallel importers. With competition being the name of the game, maintaining strong relationships with both our customers and suppliers is critical.

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Housewares

Hardware

Bettanin

With over 70 years of tradition, Bettanin is the leading Brazilian company in the household cleaning segment. Its brands are among the leading in the country, and the company is a leader with the Noviça brand, and holds important market share with the Esfrebom and Sanilux brands. Recognized for being always at the forefront, Bettanin constantly seeks new technologies and innovations. Prioritizing high performance, design, practicality and excellence, it delivers to the consumer a broad portfolio with solutions that become essential for the home.

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