In each bottle of Jim Beam Bourbon lies the spirit of seven generations and 30 family members of Beam heritage. Having endured everything from Prohibition to the great Civil War, Jim Beam is an American Whiskey for the strong, stubborn and playfully rebellious. Its double-aging process ensures this bourbon maintains a profile and character as distinct as the Beam family, with flavour offerings as long as their lineage also. Enjoy Beam Original in a classic whiskey sour cocktail, or try the Honey and Apple flavours on the rocks for a sweet and tart treat respectively. Or, for those who appreciate an extra smokey and charred whiskey, sip on Jim Beam Black.