Our Premium Beverages Division’s strategic mission is to build a portfolio of the world’s leading premium and trendsetting brands. Across spirits categories and wine regions, the portfolio offers all that a connoisseur’s heart could desire.

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Spirits

Captain Morgan®

Captain Morgan®

Over 400 years ago on the tropical isles of the Caribbean, a legend was born. (No, not the Captain – rum.) Starting out as sugar cane, adventure-seeking locals squeezed out the sweet juices inside – which they fermented, distilled and aged, to produce the very first rum.

In 1493, a privateer named Columbus inspired folks back home to up-anchor to the Caribbean, where they traded tea cups for sugar cane. These ingenious souls then added their own secret blend of herbs, spices and fruits. It wasn't long before spiced rum was the favourite grog in the taverns of Port Royal, Jamaica.

Captain Morgan always had a sense for adventure, and when he first caught wind of the rich, sweet rum, he soon followed suit in creating his own mix.

Please remember to drink Captain Morgan Responsibly



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