Our Premium Beverages Division’s strategic mission is to build a portfolio of the world’s leading premium and trendsetting brands. Across spirits categories and wine regions, the portfolio offers all that a connoisseur’s heart could desire.

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Fireball Whisky

Fireball Cinnamon Whiskey is a cinnamon-flavoured whiskey-based liqueur produced by the Sazerac Company.

Fireball Cinnamon Whiskey needs no introduction. If you haven't tried it yet, just imagine what it would be like to get a Chuck Norris roundhouse kick to the face if his legs were on fire and tasted like cinnamon. Like it, love it, shoot it-- your Dad's whiskey never tasted so smooth. What happens next is up to you.

Rumour has it that Fireball Whiskey was forged sometime in the mid-80s during the coldest winter Canada had ever seen, when a mixologist turned mad scientist accidentally created a permanent solution to frostbite. The concoction slowly and quietly made its way around North America for a few years, a sort of secret handshake between veteran bartenders. Fireball took an important turn when several bottles were smuggled to the lower 48 from Canada. Word got out and now we are just trying to make it fast enough to keep the fire burnin'

The Newest #1 Shot Worldwide!

  • Colour: Dark Gold
  • Alcohol Content: 33% by volume (66% proof)
  • Aroma: Sweet cinnamon
  • Tasted Neat: Just like candy (Big Red Gum)
  • Origin: Canada

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